Did you know that there are companies whose whole foundation is based on taking your money while giving you nothing in return? These companies exist, they are very real, and most people continue on paying them for nothing, you probably are right now.
The primary example of this that comes to mind is your Gym membership. Some people are very good at going to their local gym daily to workout, but the fact of the matter is that big chain or “Globo” gyms earn their money on upfront fees and the premise that most of the people who pay are not going to go. I know way too many people who pay for a gym membership that they don’t use. What many people are paying for is the delusion that having a gym membership means that they do workout.
Think about how much you pay for your gym membership. Now how much do you go to the gym? Is it really worth it when there are literally HUNDREDS of things you can do for free to stay in shape? Go run, do sit-ups, push-ups, jumping jacks, run the local stadium steps, join an intramural sports league, all these things are more fun than staring at some meat head stare at himself in the mirror!
You could save hundreds or even thousands of dollars a year by going outside and using the world as your gym! I’m not telling you to not workout, and some people use the “globo” gym everyday (good for you!), but most don’t. If you are a “most” person, or even if you aren’t, breaking the gym rut would be good for your workout routine anyway!
Mary and I do Crossfit workouts on our own, and the money we don’t spend on a gym membership we are using to buy different pieces to build our own gym of homemade (medicine ball, parallettes, pull up bar) or used equipment found on craigslist. Crossfit is a high intensity combination of Gymnastics, Aerobics, and Olympic Weight Lifting where all the workouts can be scaled to your own level of fitness. Doing this we are in the best shapes of our lives, and we aren’t paying a dime for it in membership dues!
As a side note I have a recommendation to gym big wigs. Why don’t you offer a punch card for workouts? Say $20 for 12 workouts. Like a buy 10 get 2 free visits or something. That provides more value to many of your customers, I can guarantee that it would be a huge hit (I’d probably buy one for a rainy day), however I do understand that it undermines your whole profit base.